Nowadays of museum
Our museum fulfils all rules determined by the law. Subsequently, our central motto is that a collection can exist without a museum but a museum can't exist without a collection. We dedicate the main attention to taking care, running and creating the collections. The endeavour to attract the visitor is one of our primary aims of our strategy in the first decade of the new millennium. Except the interactive and well visited permanent exhibitions that we are permanently trying to innovate there are also plenty of interesting lectures, supporting programmes and exhibitions in our museum that are not made to capture only through the theme but especially through the type of processing. While creating some exhibition, we always have in our heads that we don't want to only captivate the visitor but also that we don't want to pander to the visitor and fall to the level of multimedia or interactive info-canteen. Any kind of play, hyperbole, wit etc. has to always be based on a real fact.
We are not a lonely island but we cooperate with many regional associations, memory institutions, schools etc. There are often trainees in our museum who are usually university students. The regional functions of the Museum of play are reflected especially in areas of archaeology, ethnography, history and natural science.
We are a non-profit organization that's why we are trying to get some money from the private sector to all our exhibitions. We are not only focused on the alone financing of concrete actions but also on the "education" of private sector which shall be attracted by culture and where culture should become a more prestigious matter – similar as at the time of the First Republic.
Because we are the Museum of play we love to play with the phenomenon of museality and with the information that the museum objects contain. Because of the fact that we are a public institution we are trying to be absolutely open to the public. We are not and we will never be politically decided, we understand the notion of a museum as a medium for education to democracy and its boost. We suppose that we can gain permanent visitors through this open and transparent way.
And this is our present aim – we do not want our museum to be only an accidental point in some programme of the town visitors but we want it to be especially the centre of local community.
And this should be the aim of any regional museum.